Glossary
A dictionary of email marketing terms with explanations and examples.
A
A/B testing
A/B testing (Split testing) is a marketing research method in which a control group of elements is compared with a set of test groups in which one or more indicators have been changed in order to find out which of the changes improves the target indicator.
API
API (Application Programming Interface) is a tool that integrates one software with another software so that these systems interact smoothly and synchronously. Thanks to this interface, you can easily exchange data or manage your account using the site without logging in.